Allē wanted to make a splash at their second Stagecoach festival 2024. Since we made a modest but impactful debut at SC23, we had more room to play on our second go. We had two footprints- one VIP 30’x30’ and one 20’x10’ in GA. Both a rhinestone rodeo complete with neon illustrated signs that tied the activations together. Lines were filled and we were featured on Stagecoach’s Instagram.
The results with fringe, rhinestones, sequins, neon, and disco mirror pieces bouncing off our “glitter dust desert” landscape graphics, was a magical display of movement and texture. A lot of love was put into this project and it’s one of my all time favorites.
Venue: Empire Polo Club Project Role: 3D Experiential Designer Agencu: Revolution Marketing
Programs: Sketchup, Vray, Photoshop, Illustrator
RENDERINGS
SIGN EXPLORATIONS
One of my favorite things to do is design neon signs. I had a blast exploring a few options for what’s becoming Alle’s signature festival piece - an exterior neon sign welcoming guests to their activation.
