The task was to create a gas station pop-up and horse trailer bar for 818 Tequila’s new brand campaign “Out West”. The gas station pop-up was concepted as a pit-stop to grab festival essentials as you head to the fun.
This activation was filled with instagrammable moments, from photo opps, to props, to lounge areas. BizBash noted the 818 pop-up as a top activation at Coachella 2023, with this outpost still often referenced by other clients and agencies.
Venue: Gas Station in Indio Project Role: 3D Experiential Designer Company: Revolution Marketing
Programs: Sketchup, Vray, Photoshop, Google Slides
Concept Renderings
I had a blast working on concept renderings; there were a few other ideas going before a direction was decided upon. Here are two alternate concepts of a grocery store, and a general store.
